Killington Insider
June 16, 2009
What happens when you mix passion, art, engineering, snow, social media, marketing and interactive content? We’re about to find out.
Killington Resort has retained Factory Design Labs to oversee its branding, advertising, communications and media planning.
“Killington is a legend on the east coast,” said Scott Mellin, CEO of Factory Design Labs. “Our staff has a huge passion for skiing and riding, and all of us look forward to partnering with Killington to modernize brand communications and redefine the eastern ski/ride experience.”
“We’re thrilled to announce that we have selected Factory Design Labs as our Agency of Record,” said Chris Danforth, Killington Resort’s marketing manager. “Factory has a deep understanding of and experience in crafting integrated marketing solutions for snow, outdoor and lifestyle brands.”
Need proof? Take a look at the Factory Labs website. These guys are global leaders in marketing premium culture-driven lifestyle brands. Factory currently works with Audi of America, Oakley and The North Face, among other national and global brands. They are also a bunch of really good skiers and snowboarders!
Great! We are looking forward to seeing what Factory Labs will do for Killington Resort and the area businesses and we hope their plans include 4 season marketing of the Resort.
Posted by: Jennifer Duffy | June 17, 2009 at 06:37 AM